PC World Magazine and Joshua Weiss on Microsoft and the Cloud

PC World Magazine and CEO Joshua Weiss convey the issues surrounding switching to cloud storage, especially for users of Microsoft Office.

Joshua Weiss, CEO of mobile app maker TeliApp, has another issue. He’s unsettled by Gmail-style ads, which target users based on the content of their emails, and worries such marketing may eventually come to Google’s apps. “I’m one of those super paranoid people who doesn’t like using Web-based applications that my company is not controlling,” Weiss says. “When I use my Gmail account and I receive an email from my sister about a cute puppy she just saw, I notice that the ads on the side of my email account have ads for pet products. It’s no coincidence.”